Everyone wants to be happy, but what does it mean and are we looking in all the wrong places?
In a world where data is the new currency, social media is turning us all into walking, talking billboards and brands and we're meant to be mindful, manifesting and present, isn't it a bit rich to be expected to be happy too?
Why do we want to be happy? Why is happiness the king of all emotions? What does happiness actually mean? After a lifetime spent actively searching for happiness as well as studying it, communications executive and yogi Lisa Portolan shares valuable insights into how we have made happiness a science and an industry, created products around it and supported it with a whole heap of advertising to ensure that works, but is 'brand me' just a recipe for unhappiness?
Happy As examines how the concept of happiness is constructed. Starting off with the Greeks and Aristotle, who first generated the notion, to today’s shiny #happy presence on social media. What is it exactly, and do we have any chance of actually experiencing real fulfilment within our lifetime?
As we unpick the happiness riddle, we discover that the emotion is intrinsically linked to a sense of identity. We believe that by defining the self and being someone, Pandora’s box of happiness will finally show us it’s key. But are we seeking identity in all the wrong places? In a time when we can be anyone, have the parameters become too lax? In seeking identity through our consumer culture and social media, we’re ultimately led further from the source and identity and fulfilment continue to allude us.
Happy As espouses a radical way of conceiving the self, happiness and identity – that is through the notion that we are all essentially someone to begin with, and the rest of it, they’re all just decorations, embellishments, which we could do without.